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Utility Debuts New Brand Positioning, Energy for Life
February 14, 2011
Hampton, N.H.

Unitil, a natural gas and electric delivery company with residential and business customers throughout New England, today announced the launch of its new website, www.unitil.com. The launch of the new website, which was completely redesigned to enhance the customer experience, is also the public introduction of the company’s new branding, Energy for Life.

Energy for Life highlights the utility’s talented, dedicated employees as well as its commitment to innovation, customer care and service reliability, Carol Valianti, Unitil’s vice president of communications and public affairs said.

“‘Energy for Life’ embodies our mission to provide for the necessities of life,” Valianti said. “Our trustworthy, hardworking employees go the extra mile to serve our communities and we are dedicated to open communication with our customers.”

The new website features search capabilities, regional personalization and fully integrated social media tools, all designed to ease navigation and increase efficiency and functionality. The Outage Center offers real time service restoration updates via the company’s Twitter feed, @Unitil, while the MyUnitil account management section features easy online bill pay options as well as resources and advice to help customers lower energy costs. Details on Unitil’s involvement in the local neighborhoods it serves are located in the Our Community section, and the Media Center highlights the latest company news, upcoming events and safety tips. 

“Unitil’s website is a key point-of-contact for our customers, stakeholders and the communities we serve,” Valianti said. “The new design helps users find the information they need quickly and easily, enabling us to continue to provide quality customer care.”

Unitil partnered with Calypso Communications, a full-service marketing and public relations firm based in Portsmouth, N.H., to establish the new brand positioning, redesign the company’s website and to work with the company on ongoing communications. 
 
For more information please contact:
Cathleen Williamson
Communications Director
603-431-0816
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About Unitil Corporation

Unitil Corporation provides energy for life by safely and reliably delivering natural gas and electricity in New England. We are committed to the communities we serve and to developing people, business practices, and technologies that lead to the delivery of dependable, more efficient energy. Unitil Corporation is a public utility holding company with operations in Maine, New Hampshire and Massachusetts. Together, Unitil’s operating utilities serve approximately 104,300 electric customers and 79,900 natural gas customers. Other subsidiaries include Usource, Unitil’s non-regulated business segment. For more information about our people, technologies, and community involvement please visit www.unitil.com.

 


For more information please contact:
Alec O'Meara

Media Relations Manager
omeara@unitil.com
Tel: 603-773-6404
Mobile: 603-998-9095




 

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